About Urban Caladium

Urban Caladium is the brand for beautiful Caladiums, cultivated with passion in the Netherlands.

The origin of Urban Caladium

The Urban Caladium brand is created by grower Vreugdenhil Bulbs & Plants from the Netherlands. A grower of various products that already started growing Caladiums in 2012. However, the market was not ready for this unique product. That is why the grower stopped growing the product in 2015.


However, in the years without the Caladiums being available, the demand for Caladiums began to grow. This caused the grower to start thinking about a comeback. After various investigations and tests, they decided to grow Caladiums again. To respond to market demand and trends, the ‘Urban Caladium’ brand was created and introduced to the market in 2020.

Countries available

Unique Caladium varieties

Grower Vreugdenhil Bulbs & Plants has developed a strong relationship over the years with a (Caladium) breeder from America for the sale of other products. The strong cooperation makes it possible to bring the best and unique varieties to Europe. This allows us to supplement your Urban Jungle with beautiful Caladiums.




Growing and packaging Caladiums in a sustainable way was one of the starting points for the creation of the brand. For example, Caladiums are grown in a greenhouse with the energy label A. The energy used in the cultivation of the products is generated by solar panels. No resources or substances that are harmful to people and the environment are used in the process.

The recyclable Urban Caladium labels have an organic waterproof coating and are attached to a bamboo stick. The plastic cultivation pots are made of recycled plastic and can be recycled afterwards. These must be plastic in connection with the cultivation process. The pots with Caladiums are shipped from the grower in recyclable FSC certified printed cardboard boxes.

Urban Caladium

Do you want to know more about our brand or collaborate? Then do not hesitate to contact us!